4 Car Brands with the Best Marketing
The automotive industry took a huge hit during the recession but it has continued growing strongly over the last couple of years. Some brands have merged or sold to other companies, while others have a bleak future ahead of them. Nevertheless, there are car brands which have stood the test of time and continued delivering quality vehicles to the auto-market.
As in any other industry, the car industry needs its top players to find innovative and efficient ways of bringing their products to the market. Thus, all the car brands need to establish reliable marketing strategies in order to stand head and shoulders above their competitors.
Companies like Ford have struggled in recent years, losing millions of dollars due to decreasing sales of their vehicles. That’s not to say that their vehicles are of low quality. The Consumer Report’s Car Brand Perception Survey released this year indicates that Ford is still highly ranked by customers at number two on the list behind Toyota. It is therefore their sales and marketing strategy which needs to be resolved.
The following car brands have managed to work out their marketing strategies and establish frameworks for successful sales of their vehicles. They have made millions of dollars in the last couple of years because their marketing techniques have made an impression on their customers:
- Mercedes-Benz
It comes as no surprise that Mercedes-Benz is in a list of top car brands. Even in 2013, Mercedes was in the top 3 list of cars in terms of brand value. Mercedes is in the luxury brand segment and therefore markets itself in terms of quality, comfort, experience, and status. Its marketing slogan is enough to make you interested in their brand. It is “The Best or Nothing”. It is a simple message with a great impact. Mercedes has used a multimedia marketing strategy to ensure they engage with their customers on all media platforms and build long-term relationships.
- Audi
Audi markets itself as both a luxury brand and as a reliable brand for middle income users. All its vehicles have a premium feel and give prestige to their brand. In 2008, Audi was honoured by BBDO Consulting for being “the best market-oriented” car brand. Every consumer can relate to a company whose focus is entirely on making sure they get value for their money.
Audi is famed for its reliability, quality materials, innovation and fuel economy. They use a program, the Audi Experience, to engage their consumers and find out what car solutions the market needs. That is a great marketing technique. Audi’s innovation is also mentioned in marketing campaigns such as “Keeping Ahead through Technology”.
- Toyota
Toyota has been one of the most known brands in the world for many years. Everywhere you look on the road, you are bound to see a Toyota passing by. Toyota markets itself as a brand for the people. They have different cars in order to meet the needs of their different consumers. If you want a big car you can get one. If you want a small car, they have one.
Their integrated marketing campaigns have ensured that Toyota is ranked as number one on the Consumer Report’s Car Brand Perception Survey. Toyota also ranks highly in terms of quality and reliability. It is also the best-selling car brand of 2014. Their marketing strategy targets the Millenials with the message “Elevate” your life with Toyota. Their best message has to be this tagline: “Today Tomorrow Toyota”. You simply cannot deny Toyota’s relevance and reliability.
- BMW
Car brands such as Honda might feel aggrieved at not making the list despite their recent performances over the years. Honda is ranked highly among consumers. Nevertheless, BMW takes its slot due to its marketing campaign strategies. Despite a lot of competition from Audi, Mercedes and Chrysler, BMW has managed to continue selling lots of cars. Ad campaigns such as the ConnectedDrive whereby a smartphone is integrated with the BMW and the ad message that “Joy is BMW” are simple examples of how a company can engage its target market and make them loyal. After all, who doesn’t want joy in their lives?
These four car brands have managed to use effective marketing techniques to engage their market on any media platform and to ensure they build consumer loyalty. As long as consumers identify with your car brand, you do not have to worry about where they will spend their money when it relates to their vehicles.
